10:00 a.m. to 5:00 p.m.
Sunday, July 30th
10:00 a.m. to 5:00 p.m.
The promotional campaign for the 2006 Family Health & Caregiver Expo kicked-off in March 2006 on ABC 7 and sister station Newschannel 8 with a series of informative 30-second vignettes on care giving, featuring the face of the 2006 Expo, Pharmacist Mary Ann Wagner.
The "Helpful Pharmacist" vignettes touch on a variety subjects related to care giving as noted below, and they remind the public to save the dates of July 29th & 30th for the second annual Family Health & Caregiver Expo.
- The important role of the pharmacist and the pharmacy
- The many contributions made by the pharmaceutical industry toward improving peoples' lives
- Financial issues related to caregiving
- Advances in medical services & devices
- The essential role hospitals play in health and longer living
- Home improvements/modifications and advances in mobility
General Event promotional announcements
In addition to the "Helpful Pharmacist" campaign, ABC 7 and Newscahnnel 8 will also air an extensive "General Event" campaign during the six weeks leading-up to the Expo. These 15 and 30-second announcements will inform the public of the Expo's main attractions, including celebrity appearances, contests and special exhibitors.
Helpful Pharmacist and General Event promotional announcements will run in ABC 7's top local, network and syndicated programming, including:
Good Morning Washington, Good Morning America, Regis & Kelly, Oprah, Local News, Wheel of Fortune, Jeopardy, ABC Primetime Programming, Nightline, Inside Washington and This Week with George Stephanopoulos
Promotional announcements will also air on NewsChannel 8's lineup of original programming that includes:
Zoned local newscasts to Maryland, Virginia and the District of Columbia, Sports and entertainment shows, re- telecasts of ABC's World News Tonight, Nightline, Primetime, 20/20 and This Week with George Stephanopoulos
Additional Media Partners
To ensure maximum promotional awareness of the Health & Family Caregiver Expo, partnerships have been forged with the following media outlets:
- Washington Area Metro Transit Authority
- Internal bus boards
- Internal rail boards
- In-station diorama billboards
- Bus tails
- The Beacon Newspaper
- Circulation 200,000
- 2-page spread advertisement, June & July issues
- Washington Times Newspaper
- 100,000 circulation
- Special 24-page insert on the Expo, week of the event
- Series of advertisements of varying sizes during the month of July
- ABC Radio Group
- Mix 107.3 - Adult Contemporary
- WMAL-AM - News Talk
- WJZW - Smooth Jazz
- Times Community Newspapers of Northern Virginia
- ½ page ads in 13 Northern Virginia weekly papers, weeks of July 17 & 24
- Direct mail announcements to Washington area seniors organizations, church groups, local governments and public schools
On-line Promotion
On an on-going basis, the Health & Family Caregiver Expo is prominently featured on the NACDS website as well as on wjla.com and news8.net with detail pages containing all pertinent information about the event. The Event's official website, www.familycaregiverexpo.com, is also available at all times and will be linked from all partner websites.
All exhibitors and educational speakers for the 2006 Expo will be listed on all three websites. Depending on the level of sponsorship, enhanced logo display and informational paragraphs are also available. Sponsors and co-sponsors will also receive identification on Kathy Fowler's Medical Reports page within wjla.com.
